We’ve talked about how the wedding industry can be more size inclusive. Now, let’s talk about why size inclusivity matters in bridal fashion. Because it matters, y’all. SO much.
The Knot realized how important this is and did a Fashion Study for Size Inclusivity in 2019. This study provided so much information into the thoughts of plus size brides. I can talk all day about the emotions and feelings, but, y’all, numbers don’t lie.
The average size of the American woman is between 16 and 18. And when I say average, the specific number is 67%. More than half. With the average bridal sample being a size 10 (the equivalent of a street size 6-8), that means the average bride is not being represented. We’re not even talking plus size here, guys. AVERAGE.
Buying a wedding dress is such an emotional experience and when a bride can’t fit into a sample, it’s incredibly defeating and embarrassing for her. It’s such a concern, that brides size 12-36 are twice as likely to call boutiques before making an appointment just to ask if they carry any dresses they can actually try on. Instead of feeling excited and joyful about this incredible experience, they’re having to do research and ask questions to make sure they aren’t going to be embarrassed in front of their friends and family. It’s so heartbreaking.
And you know why they feel they have to do that? Because as part of the wedding industry, we are not doing enough to help them feel confident and comfortable. You. Me. We’re part of the problem. But we don’t have to be.
Brides want to be able to see themselves and relate to the wedding inspiration they’re finding on social media and in blogs and magazines. We might not be able to create change in a large media publication, but we can do our part by showing real brides in all shapes and sizes across our social media. It’s so defeating to brides when very few blogs, social media accounts, and websites show curvy or plus size brides. In fact, only 41% feel that wedding-related media is doing a good job at representing women of all shapes and sizes. Forty one percent. Guys, we need to do better than that.
The lack of representation in our industry is very real and very concerning. It’s can be an uncomfortable and vulnerable topic, but it needs to be said. There needs to be some real talk about this. It’s time to change the face of the industry, and it starts with us.
Size inclusivity matters in bridal fashion. What will you be doing to show brides that size inclusivity matters to you?